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ETC Magazine Revista On Line
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Arte

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Gente

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Jardín

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Jazz

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Libros Recomendados

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Suplementos

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Sabores
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Suplementos Especiales

     Creatividad 

     Día de la Madre

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Para recibir gratuitamente nuestras ediciones complete los siguientes datos:







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Una librería, joya arquitectónica de Bs. As.
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Imprimir Correo electrónico

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Segundo lugar en una lista elaborada por el diario británico The Guardian.

Ateneo Grand Splendid ocupa el segundo lugar en una lista elaborada por el diario británico The Guardian.Imposible entrar en ella sin recordar que allí donde hoy están los libros de bolsillo se ubicaban las ventanillas de venta de entradas.

Que se esperaba el final de la función anterior en el espacio alfombrado en que hoy se muestran las novedades editoriales y los CD, y que la fantástica cúpula pintada de la sala servía para aguardar entretenido el comienzo de la película.

La librería El Ateneo Grand Splendid conserva todas esas marcas de su pasado elegante como cine y teatro, y quizá también el silencio de reverencia al que obliga el majestuoso interior, donde la voz se baja aunque uno no se lo proponga, como sucede ante un buen espectáculo.  
En la segunda semana de enero de 2008  esta librería porteña ocupó el segundo lugar en la lista de las diez librerías más importantes del mundo por su esplendor arquitectónico, según el diario británico The Guardian , que destacó la conservación del interior del edificio, inaugurado en mayo de 1919 y convertido en librería 81 años más tarde, en 2000. "El Ateneo retuvo su antiguo esplendor, con su cúpula pintada, los balcones originales y la ornamentación intacta. Hasta el telón de terciopelo es parte del show. Hay sillones repartidos, el escenario se usa como espacio de lectura y café y, todavía mejor, los palcos se utilizan como pequeñas salas de lectura", describe la nota.
En la lista, firmada por el periodista Sean Dodson, el primer lugar fue para Boekhandel Selexyz Dominicanen, en la ciudad holandesa de Maastricht, que ocupa una iglesia de 800 años de antigüedad, "posiblemente la librería más bella de todos los tiempos", arriesga el periodista. Al local argentino, en el segundo puesto, le siguen librerías en Porto (Portugal), Los Angeles, Glasgow, Cromford (Inglaterra), Bruselas, México, Kyoto y Londres.

Un aporte a la ciudad 

Ese día los empleados de la librería porteña -en Santa Fe 1860- comentaban la noticia. Sonaba un tango suave de fondo y en el local se mezclaban los turistas fotografiando el espacio desde los balcones, con quienes leían tranquilos en los sillones, los chicos de vacaciones en el sector infantil del subsuelo y los que se demoraban con un café en el bar, que, con el telón de terciopelo abierto, ocupa el antiguo escenario y permite una de las mejores vistas del negocio.

En tres plantas alfombradas, que conservan el rojo y dorado original, la librería tiene 2000 metros cuadrados totales. El teatro fue diseñado por los arquitectos Peró y Torres Armengol a principios de siglo, con 4 hileras de palcos, 500 butacas, una cúpula pintada por el italiano Nazareno Orlandi y esculturas de Troiani a los costados del escenario y en la marquesina de estilo griego del frente.
En febrero de 2000, el Grupo Ilhsa firmó un contrato de alquiler por 10 años sobre el edificio e invirtió 3 millones de pesos en remodelaciones, a cargo del estudio del arquitecto Fernando Manzone.

"La Editorial El Ateneo es una marca tradicional, creada en 1912. Y pensamos que conservar el edificio era un aporte para la ciudad. El lugar es bellísimo, así que en realidad no se nos podría haber ocurrido otra cosa que mantenerlo", comentó Jorge González, director comercial de Yenny-El Ateneo.
Según dijo, es el local que mayor cantidad y diversidad de oferta tiene disponible de toda la cadena, que suma 34 locales en todo el país. En El Ateneo Grand Splendid hay 120.000 títulos con stock físico, lo que permite a los visitantes optar por 1200 títulos de poesía, 4000 en otras lenguas y 1000 de crítica literaria, por ejemplo.
Por allí pasan 3000 personas por día -según un contador electrónico que registra las visitas en la puerta- y se venden más de 700.000 ejemplares por año. "Los cien libros más vendidos en el año no alcanzan al 10 por ciento de la venta total del local", señaló González.

Sin números, pero con la sensación de comprobarlo diariamente habló Gastón Intelisano, que es vendedor de la librería desde hace tres años. "Todo lo que se edita pasa por acá", ejemplificó. "La librería es un punto en los recorridos turísticos de la zona, e incluso hay extranjeros que llegan recomendados por otros que ya han estado aquí", dijo, mientras, oportuno para apoyar su comentario, un ómnibus paraba en la entrada y depositaba allí a un grupo de turistas extranjeros que pasaría a buscar una hora más tarde.

Raquel San Martín
De la Redacción de LA NACION

La lista de “The Guardian”     

La librería más bella del mundo es Boekhandel Selexyz Dominicanen, en Maastricht (Holanda). La siguen El Ateneo Grand Splendid y Livraria Lello, en Porto (Portugal), abierta en 1881.El 4° lugar es para Secret Headquarters, que vende cómics en Los Angeles, seguida por Borders, en Glasgow (Escocia), en el antiguo edificio de un banco. Luego, Scarthin s, en la ciudad británica de Cromford, y Posada, en Bruselas, especializada en arte.El lugar de la Mancha, en México DF, está en 8° lugar; Keibunsya, en Kyoto, en el 9°, y el 10° es para Hatchards, en Londres, que provee libros a la familia real.


Fuente: La Nación

Data

  • Dirección: Avenida Santa Fe 1860, Barrio Norte, Buenos Aires Argentina
  • Teléfono: +54 11 4813 6052

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